Analyze top 3 competitors for unhappy customers, pricing gaps, churn signals, and niches to generate AI-driven steal strategies and personalized competitor d...
Slug: competitor-revenue-leak-finder
Category: Competitive Intelligence / Sales
Powered by: Apify + InVideo AI + Claude AI
Input your top 3 competitors. Get a complete revenue leak report — unhappy customers identified, pricing gaps exposed, underserved niches mapped, churn signals detected — with AI-generated steal strategies and personalized outreach to every defecting customer. Your competitor's loss is your pipeline.
This is the most psychologically compelling angle in B2B sales. Not "find new leads" — "take your competitor's customers who are already unhappy." These people have proven budget, proven need, and proven frustration. They're the warmest leads on earth.
Top companies like HubSpot, Notion, and Slack built entire growth strategies around competitor displacement. This skill automates it entirely.
Target audience: Every B2B company with competitors — which is every B2B company on earth.
What gets automated:
| Tool | Purpose |
|---|---|
| Apify — G2 / Trustpilot Scraper | Unhappy customers, 1-2 star reviews, churn signals |
| Apify — Reddit Scraper | "Looking for X alternative" threads, public complaints |
| Apify — Twitter/X Scraper | Public frustration, cancellation announcements |
| Apify — Website Content Crawler | Competitor pricing, positioning, feature gaps |
| Apify — LinkedIn Post Scraper | Competitor customer pain posts, migration announcements |
| Apify — App Store Scraper | App reviews — recurring complaints = product gaps |
| InVideo AI | Produce competitor comparison & displacement video |
| Claude AI | Gap analysis, steal strategy, outreach personalization |
INPUT: Your 3 competitors + your offer + ICP
↓
STEP 1 — Unhappy Customer Mining
└─ G2: 1-2 star reviews in last 90 days
└─ Trustpilot: negative reviews with contact signals
└─ App Store: recurring complaint patterns
└─ Reddit: "X alternative" threads, cancellation posts
└─ Twitter/X: "@Competitor this is terrible" public posts
↓
STEP 2 — Pricing Gap Analysis
└─ Scrape competitor pricing pages
└─ Reddit: "too expensive", "price increase", "not worth it"
└─ Identify: segments overpaying vs value received
└─ Find: features behind expensive tiers that shouldn't be
↓
STEP 3 — Underserved Niche Detection
└─ Reviews mentioning "wish it worked for [use case]"
└─ Feature requests ignored for 12+ months
└─ Industries mentioned but not served in marketing
└─ Company sizes left out of pricing structure
↓
STEP 4 — Churn Signal Detection
└─ "Cancelling my subscription" posts
└─ "Contract renewal coming up — should I stay?" posts
└─ Job postings: "evaluate and replace current [tool]"
└─ LinkedIn: employees leaving = platform instability signal
↓
STEP 5 — Competitor Weakness Matrix
└─ Top 5 recurring complaints per competitor
└─ Pricing vulnerability score
└─ Niche gap opportunities ranked
└─ Overall "stealability score" per competitor
↓
STEP 6 — AI Generates Steal Strategy + Outreach
└─ Per complaint: how your product solves it specifically
└─ Migration angle: how easy is it to switch to you
└─ Outreach referencing their exact complaint
↓
STEP 7 — InVideo AI Produces Displacement Video
└─ Competitor vs You comparison video
└─ Addresses top 3 competitor complaints directly
└─ CTA: "Switch in 24 hours, we handle migration"
↓
OUTPUT: Revenue leak report + steal strategy + outreach per target + comparison video
{
"your_business": {
"product": "Project management SaaS for remote teams",
"key_strengths": ["Async-first design", "Flat fee not per seat", "Best-in-class mobile app"],
"migration_offer": "Free migration from any competitor, done in 24 hours"
},
"competitors": [
{ "name": "Asana", "website": "asana.com", "g2_url": "g2.com/products/asana/reviews" },
{ "name": "Monday.com", "website": "monday.com", "g2_url": "g2.com/products/monday-com/reviews" },
{ "name": "Notion", "website": "notion.so", "g2_url": "g2.com/products/notion/reviews" }
],
"icp": "Remote-first tech companies, 10-100 employees",
"lookback_days": 60,
"max_targets_per_competitor": 20,
"production": {
"invideo_api_key": "YOUR_INVIDEO_API_KEY",
"video_style": "clean_comparison"
},
"apify_token": "YOUR_APIFY_TOKEN"
}
{
"executive_summary": {
"competitors_analyzed": 3,
"unhappy_customers_found": 67,
"pricing_gaps_detected": 4,
"underserved_niches": 3,
"churn_signals_detected": 23,
"total_addressable_steal_market": "~$2.4M ARR if 15% convert at your avg deal size"
},
"competitor_reports": [
{
"competitor": "Asana",
"stealability_score": 82,
"top_complaints": [
{
"complaint": "Pricing per seat gets insane above 15 users",
"frequency": "89 mentions in 60 days",
"your_angle": "Flat fee pricing — 50 users costs the same as 10"
},
{
"complaint": "Mobile app is barely functional",
"frequency": "67 mentions",
"your_angle": "Mobile-first design — 4.8★ App Store vs Asana's 3.2★"
},
{
"complaint": "Too complex for small teams",
"frequency": "54 mentions",
"your_angle": "5-minute onboarding, no training required"
}
],
"pricing_gap": {
"issue": "Per-seat pricing becomes $2,400+/year for 20-person teams",
"your_price": "$199/month flat — 87% cheaper at that team size",
"opportunity": "Teams of 15-50 are massively overpaying on Asana"
},
"underserved_niches": [
"Design agencies (no client portal feature)",
"Distributed teams across 3+ timezones (no async-first workflow)"
],
"hot_churn_targets": [
{
"source": "Reddit r/projectmanagement",
"post": "Asana just raised our bill from $480 to $1,200/month for the same team size. Evaluating alternatives urgently.",
"author": "u/remoteteamlead",
"posted": "4 days ago",
"engagement": "156 upvotes, 43 comments",
"urgency": "🔴 ACTIVE EVALUATION — respond today",
"outreach": {
"reddit_reply": "We built specifically for this situation — flat fee pricing means your bill stays the same whether you're 10 or 50 people. Happy to share exactly what you'd pay. Also handle full migration from Asana in 24 hours.",
"email": "Subject: Re: your Asana pricing situation — flat fee alternative\n\nSaw your post about Asana's price jump. That's unfortunately common — per-seat pricing punishes growth.\n\nWe're flat fee: $199/month for unlimited users. For your team size, that's likely $800-1,000/month cheaper.\n\nWe handle the full migration in 24 hours.\n\nWorth a 15-minute look?"
}
}
]
},
{
"competitor": "Monday.com",
"stealability_score": 78,
"top_complaints": [
{ "complaint": "Overwhelming for non-technical teams", "frequency": "72 mentions", "your_angle": "No training required — teams productive in 1 day" },
{ "complaint": "Automations break constantly", "frequency": "58 mentions", "your_angle": "99.9% automation uptime, monitored 24/7" },
{ "complaint": "Customer support is useless", "frequency": "91 mentions", "your_angle": "Human support response in under 2 hours, always" }
]
}
],
"displacement_strategy": {
"priority_1": "Target Asana users 15-50 seats — pricing pain is acute and measurable",
"priority_2": "Intercept 'Asana alternative' Reddit threads — high intent, easy to reach",
"priority_3": "Target Monday.com users complaining about support — emotional pain = fast decision",
"migration_angle": "Lead with the migration offer — 'we handle everything in 24 hours' removes the #1 switch objection",
"recommended_ad_hook": "Still paying per seat? We're flat fee. Unlimited users, $199/month. Switch in 24 hours — we handle everything."
},
"comparison_video": {
"script": "Still paying per seat? At 20 users, Asana costs $1,200 a month. We cost $199. Flat. Forever. And we're not just cheaper — our mobile app has a 4.8-star rating vs their 3.2. Async workflows built for remote teams. And if you're ready to switch — we handle the full migration in 24 hours. Your data. Your workflows. Done.",
"duration": "60s",
"status": "produced",
"file": "outputs/competitor_displacement_video.mp4"
}
}
You are a world-class competitive intelligence analyst and B2B displacement strategist.
COMPETITOR REVIEW DATA: {{reviews_and_complaints_data}}
COMPETITOR PRICING DATA: {{competitor_pricing}}
CHURN SIGNALS: {{churn_and_migration_posts}}
YOUR BUSINESS:
- Product: {{product}}
- Key strengths: {{strengths}}
- Migration offer: {{migration_offer}}
- ICP: {{icp}}
FOR EACH COMPETITOR GENERATE:
1. Stealability score (0–100):
- Volume of complaints (30%)
- Pricing vulnerability (25%)
- Niche gaps (20%)
- Active churn signals (25%)
2. Top 5 complaints with:
- Exact frequency (from review data)
- Your specific counter-angle
- Emotional weight score
3. Pricing gap analysis:
- Where they overcharge vs value delivered
- Which segments pay most / get least
- Your price advantage at key team sizes
4. Underserved niches (3 minimum):
- What use cases they ignore
- Why those users are frustrated
- How you can own that segment
5. Hot churn targets (active, named):
- Exact post/review with date + engagement
- Urgency label
- Outreach referencing their specific complaint
6. Displacement strategy:
- Priority order for who to target first
- Best channel + migration angle
7. 60-second comparison video script
OUTPUT: Valid JSON only. No markdown. No preamble.
| Competitors | Apify Cost | InVideo Cost | Total | Market Value |
|---|---|---|---|---|
| 3 competitors | ~$0.60 | ~$3 | ~$3.60 | $500–$5,000 report |
| Weekly monitoring | ~$0.60/week | ~$3 | ~$14.40/month | Always-fresh intel |
| Agency (5 clients) | ~$3/week | ~$15 | ~$72/month | $5,000–$25,000 value |
💡 Get started free on Apify — $5 credits included 🎬 Produce your comparison videos with InVideo AI
| User | How They Use It | Revenue |
|---|---|---|
| SaaS Founder | Intercept competitor churners at scale | 30–50% of new ARR from displacement |
| Sales Team | Arm reps with competitor weakness playbook | 2x win rate on competitive deals |
| Marketing Agency | Deliver competitive intel as premium service | $1,000–$3,000/month per client |
| VC-backed Startup | Grow faster by taking market from incumbents | Faster path to Series A metrics |
| Consultant | Sell displacement strategy to B2B clients | $5,000–$20,000 per engagement |
| Feature | Manual Research | SpyFu ($99/mo) | Competitor Revenue Leak Finder |
|---|---|---|---|
| Unhappy customer detection | ❌ | ❌ | ✅ |
| Pricing gap analysis | Partial | Partial | ✅ |
| Active churn signal detection | ❌ | ❌ | ✅ |
| Personalized steal outreach | ❌ | ❌ | ✅ |
| Comparison video produced | ❌ | ❌ | ✅ |
| Underserved niche mapping | ❌ | ❌ | ✅ |
| Cost per run | Hours of time | $99/month | ~$3.60 |
Step 1 — Get your Apify API Token
Go to: Settings → Integrations → API Token
Step 2 — Get your InVideo AI account
Go to: Settings → API → Copy your key
Step 3 — Input your 3 competitors & run
Competitors + your strengths. Full steal report in under 10 minutes.
competitive-intelligence competitor-analysis churn-detection b2b-sales displacement apify invideo pricing-strategy customer-acquisition saas win-rate
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