Email Marketing

Overview

Complete email marketing automation skill. Create campaigns, manage subscriber lists, design email templates, schedule sends, and track performance.

Features

• Campaign creation and management
• Email templates (promotional, welcome)
• Subscriber list management
• Basic analytics
• E-commerce integration support

Quick Start

Create and Send Campaign

python scripts/email_campaign.py --action create --name "Spring Sale" --template promotional --list customers

Send Campaign

python scripts/email_campaign.py --action send --name "Spring Sale"

Add Subscriber

python scripts/email_campaign.py --action add-subscriber --list customers --email user@example.com

Scripts

email_campaign.py

Create and send email campaigns.

Actions:

• create - Create new campaign
• send - Send campaign to list
• add-subscriber - Add subscriber to list

Arguments:

• --action - Action to perform
• --name - Campaign name
• --template - Email template
• --list - Subscriber list
• --email - Subscriber email (for add-subscriber)
• --dry-run - Simulate without sending

Email Templates

Promotional Template

Subject: 🎉 {{offer}} - Limited Time Only!

Hi {{first_name}},

Great news! We're offering {{discount}} on {{product_category}}.

✨ What you get:
• Benefit 1
• Benefit 2
• Benefit 3

⏰ Offer expires: {{expiry_date}}

[Shop Now] {{shop_link}}

Questions? Reply to this email!

Best,
{{store_name}} Team

---
Taobao: {{taobao_link}}
Douyin: {{douyin_link}}

Newsletter Template

Subject: {{month}} {{year}} - {{highlight}}

Hello {{first_name}},

Here's what's new this {{month}}:

## Highlights
- Update 1
- Update 2
- Update 3

## Featured Products
{{product_showcase}}

## Tips & Tricks
{{content_tip}}

Stay tuned for more!

{{store_name}}

Welcome Series (5 emails)

Day 1: Welcome + Brand Story Day 3: Best Sellers Showcase Day 7: Customer Reviews Day 14: Special Offer Day 30: Feedback Request

Subscriber Lists

List Segments

• all_subscribers - Everyone
• customers_active - Purchased in last 90 days
• customers_vip - High-value customers
• prospects - Never purchased
• inactive - No engagement in 6 months

Import Subscribers

email,first_name,last_name,source,signup_date
customer@example.com,John,Doe,taobao,2026-01-15

E-commerce Integration

Taobao/Douyin Customer Sync

# Sync recent buyers to email list
python scripts/sync_customers.py \
  --store taobao \
  --days 30 \
  --list recent_buyers

Abandoned Cart Recovery

# Send reminder to customers with pending orders
python scripts/abandoned_cart.py \
  --hours 24 \
  --discount 5

Post-Purchase Followup

# Thank you + review request
python scripts/post_purchase.py \
  --delay 7 \
  --request-review true

Analytics

Campaign Metrics

python scripts/campaign_stats.py --campaign spring_sale

Output:

• Sent count
• Open rate
• Click rate
• Unsubscribe rate
• Conversion rate

A/B Testing

python scripts/ab_test.py \
  --campaign spring_sale \
  --variant-a subject_a.txt \
  --variant-b subject_b.txt \
  --split 50

Best Practices

1. Personalization - Use recipient name, purchase history
2. Timing - Send during business hours (9-11 AM, 2-4 PM)
3. Frequency - Don't spam (1-2 emails/week max)
4. Mobile optimization - Keep subject < 40 chars
5. Clear CTA - One primary action per email
6. Unsubscribe - Always include unsubscribe link
7. Compliance - Follow anti-spam laws (CAN-SPAM, GDPR)

Compliance

• Include physical mailing address
• Provide clear unsubscribe option
• Honor unsubscribe within 10 days
• Don't use deceptive subject lines
• Keep records of consent

Troubleshooting

• Low open rates: Test different subject lines, send times
• High bounce rate: Clean email list, verify addresses
• Spam complaints: Review content, reduce frequency
• Low click rate: Improve CTA, make links prominent