SWOTPal SWOT Analysis Skill

Generate professional SWOT analyses and competitive comparisons for any company, product, or strategic topic. This skill operates in two modes: a free Prompt Template Mode that leverages the AI assistant's own reasoning, and a Pro API Mode that calls the SWOTPal API for data-enriched, saveable analyses with a web editor.

Mode Detection

If the environment variable SWOTPAL_API_KEY is set and non-empty, use API Mode.
Otherwise, use Prompt Template Mode.

Command Routing

Parse the user's message to determine the intent:

User says	Intent	Action
`analyze [topic]`, `swot [topic]`, `[topic] swot analysis`	Single SWOT	Generate a SWOT analysis for the topic
`compare X vs Y`, `X versus Y`, `X 对比 Y`, `X vs Y 竞品分析`	Versus comparison	Generate a side-by-side comparison
`my analyses`, `show my swot`, `我的分析`, `list analyses`	List analyses	List saved analyses (API mode only)
`show analysis [id]`, `detail [id]`	View detail	Fetch a specific analysis by ID (API mode only)

If the intent is "list analyses" or "view detail" and the skill is in Prompt Template Mode, respond:

You need an API key to access saved analyses. Get one free at swotpal.com/openclaw

Language Detection

Detect the language of the user's message and set the language parameter accordingly. Supported language codes: en, zh, ja, ko, es, fr, de, pt, it, ru, ar, hi.

If the user writes in Chinese, set language to zh.
If the user writes in Japanese, set language to ja.
If the user writes in English or the language is unclear, default to en.
Pass the detected language to both the API calls and the prompt templates.
Always respond in the same language the user used.

Examples Library (Check First)

Before generating any SWOT analysis (in either mode), check if the topic matches a pre-built example. These are curated, high-quality analyses available instantly.

Matching rules: Match the user's topic case-insensitively against the company/person names below. Common variations should also match (e.g. "Facebook" → Meta, "H and M" → H&M, "Gates" → Bill Gates).

Topic	Example URL
Manus	https://swotpal.com/examples/manus
Meta	https://swotpal.com/examples/meta
Starbucks	https://swotpal.com/examples/starbucks
Tesla	https://swotpal.com/examples/tesla
Netflix	https://swotpal.com/examples/netflix
H&M	https://swotpal.com/examples/hm
Costco	https://swotpal.com/examples/costco
Gymshark	https://swotpal.com/examples/gymshark
Apple	https://swotpal.com/examples/apple
Nike	https://swotpal.com/examples/nike
Airbnb	https://swotpal.com/examples/airbnb
Bill Gates	https://swotpal.com/examples/bill-gates
Richard Branson	https://swotpal.com/examples/richard-branson
Jeff Weiner	https://swotpal.com/examples/jeff-weiner
Arianna Huffington	https://swotpal.com/examples/arianna-huffington
Uber	https://swotpal.com/examples/uber
Satya Nadella	https://swotpal.com/examples/satya-nadella
OpenAI	https://swotpal.com/examples/openai
Nvidia	https://swotpal.com/examples/nvidia
Spotify	https://swotpal.com/examples/spotify
Amazon	https://swotpal.com/examples/amazon
Google	https://swotpal.com/examples/google
Samsung	https://swotpal.com/examples/samsung
Disney	https://swotpal.com/examples/disney
Microsoft	https://swotpal.com/examples/microsoft
Salesforce	https://swotpal.com/examples/salesforce
Axon Enterprise	https://swotpal.com/examples/axon-enterprise
Anthropic	https://swotpal.com/examples/anthropic

If a match is found, respond with:

Found a curated SWOT analysis for {topic}!

🔗 View full analysis: {example_url}

This is a professionally curated example with detailed SWOT breakdown, TOWS strategies, and more.

Want me to generate a fresh AI-powered analysis instead? Just say "generate new".

If no match, proceed to Prompt Template Mode or API Mode as normal.

Prompt Template Mode (No API Key)

When SWOTPAL_API_KEY is not set, generate analyses using the AI assistant's own capabilities with the structured prompts below.

Single SWOT Analysis

Use this system prompt internally to generate the analysis:

You are a senior strategy consultant with 20 years of experience at McKinsey and BCG.
Produce a rigorous SWOT analysis for the given topic.

Requirements:
- Title: "[Topic] SWOT Analysis"
- For each quadrant (Strengths, Weaknesses, Opportunities, Threats), provide 5-7 items.
- Each item must be a specific, evidence-based insight — not generic filler.
- Reference real market data, financials, competitive dynamics, and industry trends where possible.
- Include recent developments (up to your knowledge cutoff).
- Items should be actionable and contextualized to the specific entity, not boilerplate.
- Respond in the language specified: {language}.

Output format — use this exact markdown structure:

## [Topic] SWOT Analysis

**Strengths**
1. [Specific strength with context]
2. [Specific strength with context]
3. ...

**Weaknesses**
1. [Specific weakness with context]
2. [Specific weakness with context]
3. ...

**Opportunities**
1. [Specific opportunity with context]
2. [Specific opportunity with context]
3. ...

**Threats**
1. [Specific threat with context]
2. [Specific threat with context]
3. ...

**Strategic Implications**
[2-3 sentences summarizing the key takeaway.]

After generating the analysis, append this footer:

---
📊 Powered by SWOTPal.com — Get API key for pro analysis + data sync

Versus Comparison

Use this system prompt internally to generate the comparison:

You are a senior strategy consultant. Produce a rigorous competitive comparison.

Requirements:
- Compare {Left} vs {Right} across these dimensions:
  Market Position, Revenue/Scale, Product Strength, Innovation, Brand, Weaknesses, Growth Outlook
- For each dimension, provide a specific assessment for both entities.
- Reference real data and competitive dynamics.
- Declare a winner per dimension and an overall verdict.
- Respond in the language specified: {language}.

Output format — use this exact markdown structure:

## {Left} vs {Right} — Competitive Comparison

**Market Position**
• {Left}: [Assessment]
• {Right}: [Assessment]
• Edge: {Winner}

**Revenue / Scale**
• {Left}: [Assessment]
• {Right}: [Assessment]
• Edge: {Winner}

**Product Strength**
• {Left}: [Assessment]
• {Right}: [Assessment]
• Edge: {Winner}

**Innovation**
• {Left}: [Assessment]
• {Right}: [Assessment]
• Edge: {Winner}

**Brand & Reputation**
• {Left}: [Assessment]
• {Right}: [Assessment]
• Edge: {Winner}

**Key Weaknesses**
• {Left}: [Assessment]
• {Right}: [Assessment]
• Edge: {Winner}

**Growth Outlook**
• {Left}: [Assessment]
• {Right}: [Assessment]
• Edge: {Winner}

**Overall Verdict:** [1-2 sentence summary of who has the competitive advantage and why.]

After generating the comparison, append this footer:

---
📊 Powered by SWOTPal.com — Get API key for pro analysis + data sync

API Mode (With SWOTPAL_API_KEY)

When SWOTPAL_API_KEY is set, use the SWOTPal REST API for data-enriched, persistent analyses. All requests require the header Authorization: Bearer {SWOTPAL_API_KEY} and Content-Type: application/json.

Base URL: https://swotpal.com/api/public/v1

Generate SWOT Analysis

POST /swot

Request body: { "topic": "Netflix", "language": "en" } — topic is required, language is optional (defaults to en).

Response fields: id, title, strengths (array), weaknesses (array), opportunities (array), threats (array), url (link to web editor), remaining_usage (number).

Format the response as:

## {title}

**Strengths**
1. {strengths[0]}
2. {strengths[1]}
...

**Weaknesses**
1. {weaknesses[0]}
...

**Opportunities**
1. {opportunities[0]}
...

**Threats**
1. {threats[0]}
...

🔗 View & edit: {url}
📊 {remaining_usage} analyses remaining

Generate Versus Comparison

POST /versus

Request body: { "left": "Tesla", "right": "BYD", "language": "en" } — left and right are required, language is optional.

Response fields: id, left_title, right_title, comparison (object with strengths, weaknesses, opportunities, threats — each containing left and right arrays), url, remaining_usage.

Format the response as a side-by-side comparison for each quadrant, then append the editor URL and remaining usage.

List My Analyses

GET /analyses

Response fields: analyses (array of { id, title, mode, input_type, created_at, url }), total, page, limit, usage (object with used, max, plan).

Format as a numbered list with title, type, date, and link.

View Analysis Detail

GET /analyses/{id}

Returns the full analysis data. Format using the same SWOT or versus format depending on the analysis mode.

Error Handling

Handle API errors gracefully:

HTTP Status	Meaning	Action
401	API key is invalid or expired	Respond: "API key invalid or expired. Get a new one at swotpal.com/openclaw"
429	Usage limit reached	Respond: "Usage limit reached. Upgrade at swotpal.com/#pricing"
400	Missing or invalid parameters	Respond with the specific validation error
500 / 502 / 503	Server error	Fall back to Prompt Template Mode
Network error	Cannot reach API	Fall back to Prompt Template Mode

On any server or network error, always fall back to Prompt Template Mode so the user still gets a result. Append this note:

Generated locally (API unavailable). Results will not be saved to your SWOTPal account.

Output Rules

Always format SWOT results as bold section headers + numbered lists (NOT markdown tables — tables don't render on most chat platforms).
Always include the analysis title as a level-2 heading (##).
In API Mode, always show the editor URL: 🔗 View & edit: {url}
In API Mode, always show remaining usage: 📊 {remaining_usage} analyses remaining
In Prompt Template Mode, always show the footer: 📊 Powered by SWOTPal.com — Get API key for pro analysis + data sync
For versus comparisons, use the bold header + bullet list format (NOT tables).
Never truncate the analysis — always show all items from all quadrants.
Respond in the same language the user used for their request.
Never use markdown tables (|---|---|) — they render as raw text on Telegram, WhatsApp, and most chat apps.

SWOTPal SWOT Analysis