Simplified Social Media

Schedule, queue, and draft social media posts, and retrieve analytics across 10 platforms using Simplified.com.

MCP Server

This skill requires a connection to the Simplified Social Media MCP server at https://mcp.simplified.com/social-media/mcp.

All tools (getSocialMediaAccounts, createSocialMediaPost, getSocialMediaAnalyticsRange, etc.) are provided by this remote MCP server — they are not built-in tools. You must configure the MCP server before using any functionality.

MCP server config (add to .mcp.json or equivalent):

{
  "mcpServers": {
    "simplified-social-media": {
      "transport": "http",
      "url": "https://mcp.simplified.com/social-media/mcp",
      "headers": {
        "Authorization": "Api-Key ${SIMPLIFIED_API_KEY}"
      }
    }
  }
}

For Claude Code specifically, use "type": "http" instead of "transport": "http".

IMPORTANT: Before Any Operation

Always check if SIMPLIFIED_API_KEY is configured before attempting any tool calls.

If the user tries to use any social media feature and the API key is missing or returns a 401/Unauthorized error:

Stop immediately — do not retry the failed call
Inform the user with this exact message:
Simplified Social Media requires an API key to work.

Please follow these steps:
1. Sign up or log in at simplified.com
2. Go to Settings → API Keys and copy your API key
3. Add to your shell config (~/.zshrc or ~/.bashrc):
```
export SIMPLIFIED_API_KEY="your-api-key"
```
4. Reload your shell: source ~/.zshrc
5. Restart Claude Code to pick up the new variable
Do not proceed with the original request until the user confirms the key is set

Setup

Sign up at simplified.com
Connect your social media accounts in the Simplified dashboard
Get your API key from Settings → API Keys

Set environment variable:

export SIMPLIFIED_API_KEY="your-api-key"

Configure the MCP server — see the MCP Server section above for the config block
Restart your AI tool to load the MCP server

Core Workflow

Always follow this sequence: Discover → Select → Compose → Publish

Step 1: Discover Accounts

Call getSocialMediaAccounts to list connected accounts. Optionally filter by network.

getSocialMediaAccounts({ network: "instagram" })

Returns { accounts: [...] } where each account has id (integer) and name and type (see type values below).

If getSocialMediaAccounts returns an empty list, stop and inform the user with this message:

No social media accounts connected yet.

You're one step away from managing your entire social media presence without leaving your editor. Connect your accounts in the Simplified dashboard and you'll be able to:

📅 Schedule and publish posts to Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, Threads, Bluesky and Google Business — with a single command

📊 Pull analytics, track reach, engagement and follower growth across all platforms

🤖 Let your AI agent run full social media campaigns autonomously

Takes 2 minutes to connect. No code required.

Step 2: Select Target Accounts

Pick one or more account_ids from the results. You can post to multiple accounts in a single call.

Step 3: Compose the Post

Build the post payload:

message (required) — the post text, max 5000 chars
account_ids (required) — array of target account IDs
action (required) — schedule, add_to_queue, or draft
date — required for schedule, format: YYYY-MM-DD HH:MM
media — array of public URLs (images/videos), max 10
additional — platform-specific settings (see below)

Step 4: Publish

Call createSocialMediaPost with the composed payload.

Choosing the Right Analytics Tool

User asks about...	Tool to call
Trends over time, charts, metric growth/decline	`getSocialMediaAnalyticsRange`
Specific posts, best/worst performing content	`getSocialMediaAnalyticsPosts`
Account overview, KPIs, period summary	`getSocialMediaAnalyticsAggregated`
Demographics, follower origins, age/gender breakdown	`getSocialMediaAnalyticsAudience`
"Show me analytics" with no further context	Call `getSocialMediaAnalyticsAggregated` + `getSocialMediaAnalyticsRange` with key metrics — this gives the best general overview

Tool Reference

`getSocialMediaAccounts`

Parameter	Type	Required	Description
`network`	string	No	Filter by platform (see networks)

Networks (filter parameter): facebook, instagram, linkedin, tiktok, youtube, pinterest, threads, google, bluesky, tiktokBusiness

Returns { accounts: [...] }. Each account object:

Field	Type	Description
`id`	integer	Account ID — use for all analytics calls; convert to string for `account_ids` in `createSocialMediaPost`
`name`	string	Account display name
`type`	string	Account type — see values below

type values and their meaning:

`type` value	Platform	Notes
`Facebook page`	Facebook	—
`Instagram business` / `Instagram profile`	Instagram	—
`Youtube account`	YouTube	—
`TikTok profile`	TikTok Personal	use `tiktok` metrics set
`TikTok profile (business)`	TikTok Business	use `tiktokBusiness` metrics set
`LinkedIn company`	LinkedIn	use LinkedIn Company metrics set
`LinkedIn profile`	LinkedIn	use LinkedIn Personal metrics set
`Pinterest board`	Pinterest	—
`Threads account`	Threads	—
`Bluesky account`	Bluesky	—
`Google Profile`	Google Business	—

`createSocialMediaPost`

Parameter	Type	Required	Description
`message`	string	Yes	Post text (max 5000 chars)
`account_ids`	string[]	Yes	Target account IDs
`action`	string	Yes	`schedule`, `add_to_queue`, or `draft`
`date`	string	No	Schedule datetime: `YYYY-MM-DD HH:MM`
`media`	string[]	No	Public media URLs (max 10)
`additional`	object	No	Platform-specific settings

`getSocialMediaAnalyticsRange`

Retrieves time-series data for selected metrics within a date range.

Parameter	Type	Required	Description
`account_id`	integer	Yes	Social media account ID (from `getSocialMediaAccounts`)
`metrics`	string[]	Yes	List of metrics to retrieve (see `references/ANALYTICS_GUIDE.md`)
`date_from`	string	Yes	Start date: `YYYY-MM-DD`
`date_to`	string	Yes	End date: `YYYY-MM-DD`
`tz`	string	No	Timezone, e.g. `UTC`, `Europe/Warsaw` (default: `UTC`)

Returns a structured object:

data — array of { date, metrics: AnalyticsMetric[] } — per-day time-series
baseLine — { [metricId]: AnalyticsMetric } — aggregated totals for the full period, each with value (current) and prevValue (equivalent previous period)
additional — { [metricId]: AnalyticsMetric[] } — extra metrics computed over different windows (e.g., 28-day reach)

Unknown metrics are silently ignored. See references/ANALYTICS_GUIDE.md for the full metric list, default metrics per network, and response examples.

`getSocialMediaAnalyticsPosts`

Retrieves analytics for individual posts within a date range.

Parameter	Type	Required	Description
`account_id`	integer	Yes	Social media account ID
`date_from`	string	Yes	Start date: `YYYY-MM-DD`
`date_to`	string	Yes	End date: `YYYY-MM-DD`
`page`	integer	No	Page number (default: 1, minimum: 1)
`per_page`	integer	No	Posts per page (default: 10, max: 100)

Returns paginated post list with per-post metrics (likes, impressions, etc.). Fields include all_posts_count, current_page, pages_count, and posts array with id, message, publishedDate, postUrl, postType, media, and metrics.

Pagination: To fetch all posts, use per_page: 100 to minimize API calls, start with page: 1 and keep incrementing until current_page >= pages_count. Stop when there are no more pages or posts is empty.

`getSocialMediaAnalyticsAggregated`

Retrieves aggregated analytics (totals and averages) for an account within a date range.

Parameter	Type	Required	Description
`account_id`	integer	Yes	Social media account ID
`date_from`	string	Yes	Start date: `YYYY-MM-DD`
`date_to`	string	Yes	End date: `YYYY-MM-DD`

Returns data (daily metrics array) and baseLine with four aggregated KPIs: impressions_aggregated, engagement_aggregated, followers_aggregated, publishing_aggregated. Each KPI includes value (current period) and prevValue (previous period for comparison).

`getSocialMediaAnalyticsAudience`

Retrieves audience demographics and follower data for an account.

Parameter	Type	Required	Description
`account_id`	integer	Yes	Social media account ID
`date_from`	string	Yes	Start date: `YYYY-MM-DD`
`date_to`	string	Yes	End date: `YYYY-MM-DD`
`tz`	string	No	Timezone, e.g. `UTC`, `Europe/Warsaw`

Returns audience breakdown: audience_page_fans_gender_age (age/gender split), audience_page_fans_country (followers by country code), audience_page_fans_city (followers by city). Not all fields are available for every network.

Action Types

Action	When to Use	`date` Required?
`schedule`	Post at a specific date/time	Yes
`add_to_queue`	Add to the account's auto-schedule queue	No
`draft`	Save for later editing in the Simplified dashboard	No

Default: When the user doesn't specify timing, use add_to_queue. When they give a date/time, use schedule. When they say "save" or "draft", use draft.

Platform Settings Quick Reference

All platform settings go inside the additional object, grouped by platform name. Bold = required. For full details see references/PLATFORM_GUIDE.md.

Platform	Required additionals	Optional additionals
Facebook	`postType`	—
Instagram	`postType`, `channel`	`postReel` (reel only)
TikTok	`postType`, `channel`, `post`	`postPhoto` (photo only)
TikTok Biz	`postType`, `post`	`postPhoto` (photo only)
YouTube	`postType`, `post`	—
LinkedIn	`audience`	—
Pinterest	`post`	—
Threads	`channel`	—
Google	`post`	—
Bluesky	—	—

Key enum values:

Platform	Field	Values
Facebook	`postType.value`	`post`*, `reel`, `story`
Instagram	`postType.value`	`post`*, `reel`, `story`
Instagram	`channel.value`	`direct`*, `reminder`
TikTok	`postType.value`	`video`*, `photo`
TikTok	`channel.value`	`direct`*, `reminder`
TikTok	`post.privacyStatus`	`PUBLIC_TO_EVERYONE`*, `MUTUAL_FOLLOW_FRIENDS`, `FOLLOWER_OF_CREATOR`, `SELF_ONLY`
YouTube	`postType.value`	`video`*, `short`
YouTube	`post.privacyStatus`	`""`, `public`, `private`, `unlisted`
LinkedIn	`audience.value`	`PUBLIC`*, `CONNECTIONS`, `LOGGED_IN`
Threads	`channel.value`	`direct`*, `reminder`
Google	`post.topicType`	`STANDARD`*, `EVENT`, `OFFER`

* = default

Example Workflows

Simple Queue Post

1. getSocialMediaAccounts({ network: "instagram" })
2. createSocialMediaPost({
     message: "Check out our new feature! 🚀",
     account_ids: ["acc_123"],
     action: "add_to_queue",
     media: ["https://cdn.example.com/image.jpg"],
     additional: {
       instagram: {
         postType: { value: "post" },
         channel:  { value: "direct" }
       }
     }
   })

Scheduled YouTube Short

1. getSocialMediaAccounts({ network: "youtube" })
2. createSocialMediaPost({
     message: "Quick tip: how to use our API",
     account_ids: ["acc_456"],
     action: "schedule",
     date: "2026-03-10 14:00",
     media: ["https://cdn.example.com/video.mp4"],
     additional: {
       youtube: {
         postType: { value: "short" },
         post: {
           title: "API Quick Tip",
           privacyStatus: "public",
           selfDeclaredMadeForKids: "no"
         }
       }
     }
   })

Multi-Platform Campaign

1. getSocialMediaAccounts()
2. createSocialMediaPost({
     message: "Big announcement! We just launched v2.0 🎉",
     account_ids: ["ig_acc", "fb_acc", "li_acc"],
     action: "schedule",
     date: "2026-03-15 09:00",
     media: ["https://cdn.example.com/launch.jpg"],
     additional: {
       instagram: { postType: { value: "post" }, channel: { value: "direct" } },
       facebook:  { postType: { value: "post" } },
       linkedin:  { audience: { value: "PUBLIC" } }
     }
   })

Analytics: Time-Series Metrics

1. getSocialMediaAccounts({ network: "instagram" })
2. getSocialMediaAnalyticsRange({
     account_id: 123,
     metrics: ["reach", "follower_count", "total_interactions", "saves"],
     date_from: "2026-02-01",
     date_to: "2026-02-28",
     tz: "Europe/Warsaw"
   })

Analytics: Post Performance Report

1. getSocialMediaAccounts()
2. getSocialMediaAnalyticsPosts({
     account_id: 456,
     date_from: "2026-02-01",
     date_to: "2026-02-28",
     page: 1,
     per_page: 100
   })
// Increment page until current_page >= pages_count

Analytics: Account Overview (KPIs + Audience)

1. getSocialMediaAccounts({ network: "facebook" })
2. getSocialMediaAnalyticsAggregated({
     account_id: 789,
     date_from: "2026-02-01",
     date_to: "2026-02-28"
   })
3. getSocialMediaAnalyticsAudience({
     account_id: 789,
     date_from: "2026-02-01",
     date_to: "2026-02-28"
   })

Gotchas

Analytics account_id is an integer, not a string — use the numeric id from getSocialMediaAccounts
Analytics date format is YYYY-MM-DD (no time component, unlike post scheduling)
Unknown metrics are silently ignored by getSocialMediaAnalyticsRange — check references/ANALYTICS_GUIDE.md for per-network availability
Audience data availability varies — getSocialMediaAnalyticsAudience may return partial or empty data depending on the network
Date format must be YYYY-MM-DD HH:MM (24-hour, no seconds, no timezone — uses account timezone)
Media URLs must be publicly accessible — pre-signed or CDN URLs work, localhost does not
date is required when action is schedule — omit it for add_to_queue and draft
Platform character limits — always check before composing; see references/PLATFORM_GUIDE.md for limits per platform
Instagram always requires channel — include channel: { value: "direct" } for every Instagram post
TikTok postType values are video and photo (not image)
TikTok channel values are direct and reminder (not business)
LinkedIn audience value is LOGGED_IN (not LOGGED_IN_MEMBERS)
Google topicType only has STANDARD, EVENT, OFFER (no PRODUCT)
Instagram story — message must be empty (""), max 1 photo
Reels and Shorts require video — Instagram reel, Facebook reel, YouTube short all require a video file in media; images are not allowed (photos.max: 0)
YouTube always requires post.title — always include additional.youtube.post with a title field for every YouTube video or short

Simplified Social Media

Simplified Social Media

MCP Server

IMPORTANT: Before Any Operation

Setup

Core Workflow

Step 1: Discover Accounts

Step 2: Select Target Accounts

Step 3: Compose the Post

Step 4: Publish

Choosing the Right Analytics Tool

Tool Reference

`getSocialMediaAccounts`

`createSocialMediaPost`

`getSocialMediaAnalyticsRange`

`getSocialMediaAnalyticsPosts`

`getSocialMediaAnalyticsAggregated`

`getSocialMediaAnalyticsAudience`

Action Types

Platform Settings Quick Reference

Example Workflows

Simple Queue Post

Scheduled YouTube Short

Multi-Platform Campaign

Analytics: Time-Series Metrics

Analytics: Post Performance Report

Analytics: Account Overview (KPIs + Audience)

Gotchas

Download

Skill Info