GTM strategy router for startup founders. Use for general distribution questions or when platform is unclear. For platform-specific work, prefer the dedicate...
This skill routes to platform-specific strategies. For detailed playbooks, use the dedicated skills.
| User Wants | Use This Skill | Command |
|---|---|---|
| Twitter/X content or strategy | twitter-x-gtm | Direct user to ask "Twitter strategy" |
| LinkedIn content or strategy | linkedin-gtm | Direct user to ask "LinkedIn strategy" |
| Conference/event prep | event-gtm | Direct user to ask "CES planning" |
| Content creation/repurposing | founder-content | Direct user to ask "write a post" |
| Investor communication | founder-fundraising | Direct user to ask "investor update" |
Use founder-gtm ONLY when:
| Platform | Frequency | Best Times |
|---|---|---|
| Twitter/X | 3-5/day | 9-10 AM, 1-3 PM EST |
| 3-4/week | 8-11 AM Tue-Thu |
All platforms share these signals:
Same insight, different rendering:
| Platform | Angle | Format |
|---|---|---|
| Twitter/X | Quick insight, spicy take | <280 chars, thread for depth |
| Framework, professional lesson | 8-20 lines, spaced, carousel |
| Phase | Timeline | Activities |
|---|---|---|
| Lurk | 12-6 months before raising | Follow, observe, occasional engagement |
| Engage | 6-3 months | Regular engagement, demonstrate expertise |
| Value-Add | 3-1 months | Direct value-adds (intros, useful data) |
| Ask | Raising | Warm outreach referencing relationship |
| Goal | Best Platform | Why |
|---|---|---|
| Reach Western DTC brands | Twitter/X | Large DTC community |
| Reach investors/VCs | 78% research founders there pre-meeting | |
| Build-in-public momentum | Twitter/X | Fastest feedback loop |
| Professional credibility | Longer content, more depth | |
| Conference networking | All + event-gtm | Cross-post with platform-native angles |
| Platform | Recommended Tools |
|---|---|
| Twitter/X | Typefully, Hypefury, Tweet Hunter |
| Taplio, AuthoredUp, Shield Analytics | |
| Cross-platform | Buffer, Hootsuite |
| Events | LinkedIn Sales Navigator, Crunchbase |
For cold outreach templates and sequences, see references/outbound.md.
Response pattern:
Response: "Let me use the Twitter/X GTM skill which has the detailed playbook." → Route to twitter-x-gtm skill
Response: "I'll use both the LinkedIn GTM skill for format and voice, and the Event GTM skill for conference content strategy." → Use linkedin-gtm + event-gtm together
ZIP package — ready to use