Competitor Monitor 👁️

Automatically track your competitors' moves: pricing changes, new features, marketing campaigns, and get AI-powered competitive intelligence.

What It Does

• 💰 Price Tracking: Monitor competitor pricing changes
• 🚀 Feature Detection: Get alerted on new features
• 📢 Marketing Intelligence: Track campaigns and messaging
• 📊 Comparison Reports: Side-by-side competitor analysis
• ⚠️ Smart Alerts: Get notified on important changes
• 🤖 AI Insights: Understand competitive threats and opportunities

Installation

clawhub install competitor-monitor

Commands

Add Competitor

Add competitor: https://competitor.com
Name: Competitor Inc
Industry: SaaS

Start Monitoring

Start monitoring all competitors

Get Report

Generate competitor analysis report for last week

Price Comparison

Compare pricing across all competitors

Feature Tracker

Show new features launched by competitors this month

Market Insights

What are the key competitive trends in my market?

Configuration

Environment Variables

# Monitoring interval
export MONITOR_INTERVAL_HOURS="24"

# Alert method
export ALERT_METHOD="email"  # email|telegram|slack

# What to track
export TRACK_PRICING="true"
export TRACK_FEATURES="true"
export TRACK_MARKETING="true"

# Alert settings
export EMAIL_ADDRESS="your@email.com"
export TELEGRAM_BOT_TOKEN="your_bot_token"
export SLACK_WEBHOOK_URL="your_webhook_url"

Competitor List

Create competitors.json:

{
  "competitors": [
    {
      "name": "Competitor A",
      "url": "https://competitor-a.com",
      "pricing_url": "https://competitor-a.com/pricing",
      "industry": "SaaS",
      "size": "medium"
    },
    {
      "name": "Competitor B",
      "url": "https://competitor-b.com",
      "pricing_url": "https://competitor-b.com/pricing",
      "industry": "SaaS",
      "size": "large"
    }
  ]
}

Output Examples

Weekly Competitor Report

📊 Competitor Intelligence Report
Week of Mar 1-7, 2026

🔍 Key Changes This Week:

[Competitor A]
• Pricing: Basic plan increased from $29 to $39 (+34%)
• New Feature: AI-powered analytics dashboard
• Marketing: Launched "Spring Sale" campaign

[Competitor B]
• Pricing: No changes
• New Feature: Mobile app update (v3.2)
• Marketing: New case study published

📈 Price Comparison:

Service          You    Comp A    Comp B    Market Avg
Basic Plan      $29    $39       $25       $31
Pro Plan        $79    $99       $69       $82
Enterprise     $199   $249      $179      $209

💡 AI Insights:

1. Competitor A's price increase creates opportunity
   - They're positioning as premium
   - You can capture price-sensitive customers

2. AI analytics trend growing
   - 2/3 competitors now offer AI features
   - Consider accelerating AI roadmap

3. Mobile experience gap
   - Competitor B improved mobile app
   - Your mobile experience needs attention

🎯 Recommended Actions:

1. Launch "Competitor A Switch" campaign
   - Target their priced-out customers
   - Offer migration assistance

2. Accelerate AI feature development
   - Match or exceed their AI capabilities
   - Highlight your unique AI advantages

3. Prioritize mobile improvements
   - Schedule mobile UX audit
   - Plan Q2 mobile updates

Price Alert

⚠️ Price Change Alert!

Competitor: Competitor A
Change: Basic plan $29 → $39 (+34%)
Effective: March 5, 2026

Impact Analysis:
• They're now 34% more expensive than you
• Opportunity to capture price-sensitive customers
• Consider "Price Lock" promotion

Suggested Action:
Launch campaign targeting their customers with:
- Special migration discount
- Price comparison landing page
- Case studies showing better value

Feature Tracking

🚀 New Features Detected

[Competitor A] - March 3, 2026
Feature: AI-Powered Analytics Dashboard
Description: "Get instant insights from your data with AI"
Impact: HIGH
Your Status: In Development (Q2 release)

[Competitor B] - March 1, 2026
Feature: Mobile App v3.2
Description: "Improved performance and new UI"
Impact: MEDIUM
Your Status: Planned (Q3 release)

📊 Feature Comparison:

Feature              You    Comp A    Comp B
AI Analytics        🟡     ✅        ❌
Mobile App          ✅     ✅        ✅
API Access          ✅     ✅        ✅
SSO                 ✅     ❌        ✅
Custom Reports      ✅     ✅        ❌

Legend: ✅ Available  🟡 In Dev  ❌ Not Available

Monitoring Capabilities

What We Track

Pricing:

• Plan prices and changes
• Discount offers
• Free trial terms
• Enterprise pricing

Features:

• New feature announcements
• Product updates
• Feature deprecations
• API changes

Marketing:

• Website messaging changes
• New landing pages
• Ad campaigns
• Content marketing

Company:

• Funding announcements
• Team changes
• Press releases
• Job postings

How It Works

1. Web Scraping: Monitor competitor websites
2. RSS Feeds: Track blogs and announcements
3. Social Media: Monitor Twitter, LinkedIn
4. News Alerts: Google Alerts integration
5. AI Analysis: Understand impact and trends

Integration with Other Skills

social-insights

Competitor social media performance
→ Compare engagement rates
→ Identify successful strategies

seo-content-pro

Competitor content analysis
→ Identify content gaps
→ Generate better content

email-automation

Competitor email campaigns
→ Track their email strategy
→ Get alerts on new campaigns

Use Cases

Startup vs Enterprise

• Track enterprise competitors' moves
• Identify market opportunities
• Position as agile alternative

SaaS Companies

• Monitor pricing changes
• Track feature releases
• Compare growth metrics

E-commerce

• Track competitor pricing
• Monitor promotions
• Analyze product launches

Agencies

• Monitor competitor services
• Track pricing changes
• Identify service gaps

Pricing Integration

This skill powers LobsterLabs competitive intelligence:

• Basic Monitoring: $299/month (up to 5 competitors)
• Professional: $599/month (up to 15 competitors)
• Enterprise: $1,499/month (unlimited competitors)

Contact: PayPal 492227637@qq.com

Tips for Best Results

1. Start Small: Monitor 3-5 key competitors first
2. Set Clear Goals: What intelligence matters most?
3. Review Weekly: Make competitor analysis a habit
4. Act on Insights: Intelligence without action is useless
5. Stay Ethical: Monitor public info only

Troubleshooting

No Data Collected

• Verify competitor URLs are correct
• Check internet connection
• Ensure monitoring interval has passed

Alerts Not Working

• Verify alert method configuration
• Check email/Telegram/Slack settings
• Test alert system

Inaccurate Pricing

• Some sites use dynamic pricing
• Verify with manual check
• Report issues for improvement

Changelog

1.0.0 (2026-03-07)

• Initial release
• Price tracking
• Feature detection
• Marketing monitoring
• AI-powered insights
• Smart alerts
• Weekly reports