Short Video Hook Lab

Skill Card

• Category: Creator Content
• Core problem: How to improve first-3-second retention?
• Best for: Hook iteration before recording
• Expected input: Raw script or opening lines + target audience + product angle
• Expected output: Ranked hook variants with rationale and filming complexity
• Creatop handoff: Push winning hook into Creatop script composer

Overview

Generate high-retention openings that are specific, shootable, and platform-native.

Workflow

1) Capture context

Collect:

• target audience
• core promise
• desired action (watch/comment/click/buy)
• platform (TikTok / Reels / Shorts)

If key context is missing, infer minimal defaults and mark assumptions.

2) Generate 12 hook variants

Cover 6 families:

• contrarian
• checklist
• mistake/fix
• proof-first
• personal observation
• urgent timing

Evidence rule for proof-first hooks:

• Use real metrics only when verified.
• If not verified, avoid precise numbers and use non-fabricated wording.

3) Score and select

Score each hook (1–5):

• clarity
• curiosity
• specificity
• filmability
• promise-action fit (optional tie-break)

Pick Top 3 + 1 backup.

4) Build micro execution pack

For each selected hook, provide:

• hook line
• 10-second flow (3 bullets)
• on-screen text
• CTA line
• filming complexity (low/medium/high)

Output rules

• Keep language conversational and human.
• Avoid clickbait that cannot be fulfilled.
• Prefer concrete wording over vague hype.
• If uncertain, choose clarity over cleverness.

License

Copyright (c) 2026 Razestar.

This skill is provided under CC BY-NC-SA 4.0 for non-commercial use. You may reuse and adapt it with attribution to Razestar, and share derivatives under the same license.

Commercial use requires a separate paid commercial license from Razestar. No trademark rights are granted.