When the user wants to plan, implement, or optimize creator program strategy. Also use when the user mentions "creator program," "creator partnership," "cont...
Guides creator program strategy for AI/SaaS products. Long-term partnerships with creators for content co-creation and brand building. Differs from affiliate (sales focus) and influencer (paid promotion focus).
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, audience, and content needs.
Identify:
| Dimension | Creator Program | Affiliate | Influencer |
|---|---|---|---|
| Goal | Brand + content co-creation | Direct sales | Brand exposure |
| Incentive | Credits, free use, revenue share | Commission | Paid, product |
| Content | Must use product to create | Links | Influencer original |
| Relationship | Long-term | Transactional | Flexible |
| Model | Use | Examples |
|---|---|---|
| Credits | AI tools; cost control | Credit-based AI tools |
| Payment | High-quality content; budget available | Paid creator programs |
| Hybrid | Credits + commission, brand partnership | Common for SaaS |
| Marketplace | Template/plugin sales; revenue share | Design tools, CMS marketplaces |
| Phase | Weeks | Tasks |
|---|---|---|
| Plan | 1–2 | Goals, incentives, application form, resources |
| Launch | 3–4 | Landing page, promotion, tracking |
| Recruit | 5–8 | Screen applications, outreach, onboarding |
| Co-create | 9–12 | Content publishing, support, promotion |
| Optimize | Ongoing | Metrics, feedback, incentive tweaks |
| Principle | Use |
|---|---|
| Value for all | Each participant (creators, content, integrations) gains value—not just the platform |
| Integrations | Product must integrate with upstream/downstream tools; enables solution bundling |
| Multi-product | Form solution suites; support partners including you in their stacks |
Creators + community: Free tools + high-quality creator content; mutual promotion; user-generated quality often exceeds in-house.
| Challenge | Solution |
|---|---|
| Content quality | Clear standards; review; suspend non-compliant |
| Brand consistency | Guidelines; content review; unified tags |
| Measurement | UTM; KPIs: applications, approval rate, content output |
| Cost control | Credit model; tier incentives; limit creator count |
ZIP package — ready to use