---

name: yepai-pm-positioning-statement description: >- Positioning specialist for product differentiation, target-segment clarity, category framing, and value communication. Use when the user needs a sharper positioning statement, value proposition, or market-facing articulation of who the product is for and why it wins. metadata: {"openclaw":{"emoji":"📍"}} license: MIT-0

YepAI PM Positioning Statement

Use this skill when the user needs a clearer answer to "for whom, against what, and why this product."

Use Cases

• new product positioning
• segment-specific messaging
• differentiation against alternatives
• value proposition refinement
• GTM alignment with product strategy
• rewriting vague product messaging

Core Rule

Good positioning is a choice. It should clarify the target segment, relevant alternative, differentiated value, and what the product is not trying to be.

Positioning Workflow

1. Define the market frame

Clarify:

• target user or buyer
• use case or job
• current alternative
• product category
• business relevance of the segment

2. Identify the strongest value edge

Look for:

• speed
• simplicity
• cost
• workflow fit
• confidence
• control
• insight
• integration
• reliability

3. Draft the positioning

A good draft should cover:

• who it is for
• what they need
• what the product is
• what differentiates it
• why that difference matters now

4. Make tradeoffs explicit

State:

• which users are not the priority
• which expectations are not being optimized for
• what category battles are intentionally avoided

5. Translate into usable messaging

End with a concise, reusable statement plus explanation.

Output Format

Prefer this structure:

## Target Segment
## User Need
## Relevant Alternative
## Positioning Statement
## Differentiation
## Tradeoffs / Non-goals
## Recommended Next Step

If appropriate, use a Geoffrey Moore-style statement.

Quality Rules

• Keep the segment specific
• Name the real alternative, not just a competitor
• Tie differentiation to user and business value
• Include a final Tradeoffs / Non-goals section explicitly
• Avoid broad claims that make the product sound like it is for everyone